Creative Services - This agency focuses purely on creative and advertising services. Also known as a typical ad/design agency, such agency is particularly strong on Design, Advertising and Strategy. This is the go-to agency when a new campaign idea or core creative idea (CCI) is required, to sell a product/service or to induce a behaviour change in an audience. Following on this CCI, the agency will also develop advertisements (ads for print, radio, and TV) supported by outdoor advertising design and production. The agency is also used for designing and producing campaign material, such as fact sheets, brochures, infographics, posters, corporate branding, and promotional items. • Above the line (ATL) creative and production • Below the line (BTL) creative and production • Through-the-line communication strategies • Campaign strategy • Account management

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Tender Description

Creative Services - This agency focuses purely on creative and advertising services. Also known as a typical ad/design agency, such agency is particularly strong on Design, Advertising and Strategy. This is the go-to agency when a new campaign idea or core creative idea (CCI) is required, to sell a product/service or to induce a behaviour change in an audience. Following on this CCI, the agency will also develop advertisements (ads for print, radio, and TV) supported by outdoor advertising design and production. The agency is also used for designing and producing campaign material, such as fact sheets, brochures, infographics, posters, corporate branding, and promotional items. • Above the line (ATL) creative and production • Below the line (BTL) creative and production • Through-the-line communication strategies • Campaign strategy • Account management

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